The Flying iPad
This past Sunday found me having to run a few errands and grab breakfast with my three-year old Calvin. My wife Shelley needed to take our six-year old son Phillip to the urgent care to see about a cough, so I volunteered to take Calvin to breakfast and keep him entertained while his brother got a new prescription.
We were getting the kids situated in our cars. Shelley opted to take the Accord, since Phil’s booster seat was already in the back seat. And I was in the minivan, since Calvin’s car seat pretty much stays there full-time. I had left my iPad in the back seat of the car from the night before when I took it over to my friends’ house. Shelley found it and handed it to me while I was getting Calvin buckled in his seat. With my hands full of three-year old, I took it and placed the iPad on the roof of the van.
You can probably already see where this is heading.
I shut Calvin’s door. I forgot my keys and my wallet and I ran back into the house to find them. I got in on the driver’s side and we pulled out of the garage.
My iPad was still on the roof.
We got to the end of our street and I noticed the dome light was still on. So I parked at the stop sign, got out and re-shut Calvin’s door.
I didn’t notice that the iPad was still on the roof.
I got back in the car and Calvin (age 3) and I headed down the road.
Calvin kept jabbering away, asking questions about where we were going and what we were going to do when we got there and where was mommy and Phillip and yada, yada, yada.
The iPad was still on the roof.
We turned on to southbound Interstate 75. At the bottom of the ramp, I noticed a few police cars had pulled over someone for a ticket. So, after passing them, I thought to myself that I should pick up some speed, since the cops were going to be way behind me. I looked down and I was doing 70 MPH.
The iPad was still on the roof. But not for long.
I heard a thump! And at first I thought I had hit something. But I didn’t see anything. I looked in the rear-view mirror and saw a black object flying through the air, then landing, skidding, and sliding on the highway behind me. At first I thought, “Surely a piece of the luggage rack on the van didn’t just break off.”
Then it dawned on me. My iPad had just flown off the back of my car at 70 MPH and crash-landed on the Interstate. All I did was whisper, “No, no, no,” which I think made Calvin uncomfortable because daddy stopped answering all his questions.
My 32GB 3G iPad lives inside a DODOcase, a handmade case designed to look like a Moleskine journal notebook. There is nothing industrial or bulletproof about the materials. It’s well-crafted, but I would have never thought it would survive any sort of major impact.
A feeling of dread started to come over me. I wasn’t sure what to do. For a moment I thought about not going back to collect it, expecting to find a pathetic puddle of glass and silicon in the middle of the freeway.

My wife had just texted me something about leaving my sunglasses in the car. I shakily replied with “Guess who lost his iPad off the top of the car going 70 mph?”
Between my home exit and the next, there’s no place in the median to do an emergency turnaround. Plus, I’m doing 70. So by the time I realized that it was the iPad–I was way down the road!
I continued to the next exit, pulled up the ramp, then got going down the other ramp on my way back. When I finally got going back in the right direction, I was doing 35 or 40 MPH, scanning the roadway for my iPad’s mangled corpse. I saw it laying off to the right in the emergency lane. I pulled off to the side of the road, and backed up to it–careful not to back over it.
When there was a gap in the traffic, I got out and picked it up. I remember a twinge of embarrassment, thinking that surely other drivers passing by must realize what just happened.
Of course, Calvin was very curious what Daddy was gathering at the side of the road.
I was surprised to find the case almost completely intact. Only the top left corner of the back cover was mangled, and then only a little bit. There were scuff marks all over the back from where it must have slid to a stop, but nothing too bad. The wooden part of the case was cracked by the iPad landscape volume control. It’s good looks are spoiled but it did its job marvelously.
I opened the case up. The screen was completely intact: no cracks, no shatter. It didn’t pop out of the aluminum housing. I took the iPad out of the DODOcase for inspection: not one scratch. Nothing. No dings. No scrapes. No bumps. No bends.
Nothing.
I pushed the home button. The unlock screen came right up. I tilted the iPad sideways, the orientation changed as expected–so the accelerometer was still working. I opened Safari and I connected to the internet just fine over 3G, so the antenna still worked. I checked Google Maps and the blue dot pinpointed me at the side of I-75, so the GPS antenna was working.
The iPad that just flew off the top of my minivan going 70 MPH then landing on Interstate 75′s asphalt was as good as new.
So what does this say about the build quality of the iPad, and the DODOcase too, for that matter, who I think is the hero of our story?
Here’s what I think:
- I would have never thought the iPad would have come out of this alive with a completely intact screen, case or no case. I saw this thing fly tumbling through the air. I mean, it had *lift.* I have demolished iPhone screens one-fourth the size, standing still from 3 feet onto concrete. The iPad dropped at least 8 feet after it flew up, and with velocity. Not even a chip or crack! Apple’s build quality of this thing is rock solid. Don’t worry about dropping this thing on your shag carpet.
- I’m lucky this didn’t kill someone behind me at worst, or smash a windshield at best. After it was airborne, it stopped being consumer electronics and became a 1.5 pound projectile of glass and aluminum. Luckily, it flew into the emergency lane.
- Bravo, DODOcase! I know they claim that their product isn’t an “impact” case in their site’s FAQ, but you could have fooled me. This is now the singular iPad case I will recommend to everyone. You saved the day.
PR flack gets it wrong
I’m not sure why Joe Ciarallo decided to deflect NBC Media Relations email fiasco back at Michael Arrington, but it’s sensational, lame and worth mocking:
PR hater and TechCrunch Editor Mike Arrington took notice of the emails as well, and wrote, “There’s no shaming this industry [PR] into normal human behavior.”
Of course, one can’t help but point out that “normal human behavior” at TechCrunch has recently included having a 17-year old intern ask startups to give him free laptops in exchange for coverage on the site.
I understand looking for some way to throw someone under the bus to deflect the topic away from your industry. I also get wanting to beat up Mike Arrington with your blog. I totally get it.
But to suggest that Arrington’s TechCrunch made their intern do this is ludicrous. The intern in question did it of his own volition and Arrington fired the intern as soon as it was discovered, and deleted all of his content.
The PR industry is trying though. Some of them.
A Tape-delayed Miracle
From a great blog post by Joe Posnanski about his recent re-viewing of the 1980 Miracle on Ice:
The game was not broadcast live. Well, that’s not exactly right … it was broadcast live on Canadian TV, so a few people up near the border saw it live. But most of the country — almost all of the country, really — saw it on tape delay, in prime time. The game had ended less than an hour before it was broadcast.
Funny, a lot of people still think they saw the game live. But I know that one of my strongest memories — confirmed by the tape — was of Jim McKay saying that it was tape delay and that if even one person did not know the outcome, well, he wasn’t going to be the one to break the news. I have seen polls through the years that suggested most of the people who watched the game on television did not know the outcome. I know that my father and I did not. That shows you how long ago 1980 was in terms of technology. There’s no way you could keep that a secret now.
Very true. It would have been Twittered out the you-know-what.
Joe Posnanski: 10 Things About The Miracle On Ice
Fake iPad might make your fingers ink-stained

From the Google-translated version of the Danish Information’s cover story:
Nor does 2009 look like a very good year for newspapers. While newspapers have lost over a billion kroner in ad revenue in recent three years, new figures show that the years of declining circulation for newspapers accelerated in 2009 when the Danes bought 26.5 million. fewer newspapers than the previous year – which corresponds to a decrease in average 73,000 newspapers daily.
Wow. I’m not sure that the iPad is the answer to the newspaper industry’s problems. Just my opinion. Still, extra distribution of their online content to living room couches, breakfast tables, morning train commutes and coffee shops–where I predict iPad (and other coming tablets) use will be widespread–can’t hurt, right?
The Unofficial Apple Weblog: Danish newspaper fakes iPad on front page
The Conservative Case for Gay Marriage
We do not tell persons who have a legitimate claim to wait until the time is “right” and the populace is “ready” to recognize their equality and equal dignity under the law. — Theodore B. Olson
Why this is even an issue anymore escapes me. I so hope that he succeeds.
Newsweek: The Conservative Case for Gay Marriage



